On the bookFirenze, ItalyHotel

HotelFlom

Hotel Flom stands apart in Florence by offering a contemporary design aesthetic within the historic center—a rare combination that appeals to couples wanting modern amenities without sacrificing location.

Ceremony
20 seated
Reception
150 seated
Nearest airport
FLR · 15-20 minutes
Price range
$$$
Google rating
4.6 /5 · 137

Hotel Flom is a hotel destination wedding venue in Firenze, Italy, hosting 20 to 150 guests in the $$$ price range, reached from Florence Airport (Peretola) (FLR), 15-20 minutes.

01 · In a sentence

Hotel Flom in Firenze.

Hotel Flom stands apart in Florence by offering a contemporary design aesthetic within the historic center—a rare combination that appeals to couples wanting modern amenities without sacrificing location.

Located on Via Guelfa, just steps from the Duomo, this 4-star property provides direct control over your venue, accommodations, and guest experience under one roof.

The hotel's 46 rooms allow multi-night stays while maintaining an intimate gathering space, eliminating the logistical complexity of coordinating separate hotel blocks across the city.

A lovely room to stay in Florence. The room was comfortable and beautifully maintained, and we were pleasantly surprised with a complimentary bottle of wine for New Year’s — a very thoughtful gesture from the hotel. Breakfast was excellent, offering a wide variety of options, and everything was spotlessly clean. The staff were extremely kind and welcoming throughout our stay. The only downside was some noise coming from the air conditioning.

Maria K · on Google
02 · What sets it apart

4 notes on the house.

Note 01

46-room capacity means guests can stay on-site, simplifying logistics and extending celebration time

Note 02

Rooftop terrace with direct views of the Duomo and Florence skyline for cocktail receptions or ceremonies

Note 03

Located on Via Guelfa in the historic city center, within walking distance to major attractions like the Uffizi Gallery

Note 04

Modern interior design contrasts with traditional Florentine architecture, appealing to couples seeking contemporary style

04 · Hold a date

Check availability.

Select a date
July 2026
Pick a date

Choose a day from the calendar.

We hold dates in pencil. A first note comes back within two business days.

05 · A sample weekend

How the weekend usually runs.

Yours will be different — nothing below is required. Every planning begins with the three meals you most want to eat, and builds outward.

Friday evening · day 01
  • 5:00 PMGuest arrivals; welcome reception on rooftop terrace with Duomo views
Saturday · day 02
  • 10:00 AMCeremony on rooftop terrace or in salon
  • 1:00 PMCocktail hour and group photos in historic city center (walking distance)
  • 3:00 PMReception dinner in main salon or restaurant
Sunday morning · day 03
  • 11:00 AMBrunch or casual breakfast before guest departures
06 · Practical

Things worth knowing.

Getting there

FLR · 15-20 minutes

Guests fly into Florence Airport (Peretola).

Typical total

€15,000-35,000

Pricing varies by season (peak May-September) and specific services. Final quotes require direct consultation. Does not include florals, photography, music, or external vendors.

Ceremony fee

€2,000-4,000

A one-time licence and setup fee, paid to the venue.

Reception

€80-150 / head

A seated dinner with wine and service, by headcount.

Room rate

€150-300 / night

A standard room in the wedding window. Group rates on request.

Direct line

055 031 7920

Answered by the venue in local hours.

Figures are estimates, modeled from regional rates and public sources — not a quote from the house. Once the venue claims this page, their own rates take precedence.

07 · Questions

Asked along the way.

Can we hold both ceremony and reception at Hotel Flom?+

Yes. The hotel offers flexible indoor and outdoor spaces, including the rooftop terrace for ceremonies and multiple room configurations for receptions. Capacity ranges from 20 to 150 guests depending on layout.

What is included in the venue rental fee?+

Contact the hotel directly at https://www.flomhotel.it/ for customized packages. Typically, venue fees cover space rental, basic setup, and access to hotel facilities. Catering, beverages, and staffing are quoted separately.

How many guests can stay at the hotel?+

Hotel Flom has 46 rooms, accommodating up to approximately 90 guests with shared occupancy. Additional guests can book nearby hotels within a 5-minute walk.

Are there outdoor ceremony options?+

The rooftop terrace is available for ceremonies and cocktails weather permitting. Indoor alternatives include multiple salon spaces if rain requires relocation.

What is the nearest airport?+

Florence Airport (Peretola) is 4 km away, approximately 15-20 minutes by car or shuttle service.

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