The invitation sets the aesthetic expectation for your wedding. Guests will make inferences about tone, formality, and care from the paper in their hands before they read the first word.
Paper weight and finish
A heavy cotton or linen paper (300–400 gsm) signals formality and quality. Smoother finishes (smooth cotton, silk paper) read as polished and contemporary; textured finishes (laid paper, handmade rag) read as editorial and warm. The paper you choose matters almost as much as the printing method.
Printing methods
- Digital printing: most flexible and affordable; fine for most weddings
- Letterpress: impressed type, tactile; signals old-school elegance; 2–3x the cost of digital
- Engraving: raised type, historically the most formal option; heavy cost and longer lead times
- Foil: metallic or coloured foil, contemporary and striking; moderate cost premium
Typography
Serif type reads as traditional; sans-serif as modern. A classical pairing (a formal serif for the headline, a smaller serif for the body) is safest. Avoid novelty fonts, overly ornate scripts, or anything that looks like it came from a wedding template.