Aisle vs Aisle Planner

Aisle Planner is business software for wedding planners, coordinators, and designers. It launched in 2013 and is based in San Diego. A planner logs in and runs their company from it: a CRM that tracks leads from first inquiry through booking, templated proposals and contracts with e-signature, invoicing with deposits and payment schedules, questionnaires and brochures for prospects, a master calendar across every wedding they are running, and project workflows that carry a checklist per wedding type.

There is a client-facing layer too. A planner can share a portal with a couple holding the timeline, the vendor list, the design board, and the checklist. That portal is a window into the planner's workspace, not a public wedding website. Guests never reach it, it does not collect RSVPs from a guest list, and it is not a URL you send to 80 people.

It is a mature product with a clear buyer. If you are a planner running five or more weddings a year and the spreadsheets have started to break down, it does the job it says it does.

Aisle is a wedding website builder for couples, built for weddings where the guests have to travel. It launched in 2025. Walt and Perrie built it while planning their own wedding at Castel Fragsburg in Merano, South Tyrol: 110 people invited, 80 who came, and a hotel that sent one bill with no way to collect from guests.

A couple signs up and gets a public wedding site guests reach by URL. Each guest verifies once with their phone number, then sees their own page: their room, their shuttle, the events they are invited to, their meal choice. Behind that the couple has room blocks across multiple hotels, guest payment collection, RSVPs per event, budget and vendor tracking, seating, and an AI planner named Elena that sets the site up through conversation.

Couples never see a CRM on Aisle. There are no proposals, no client pipeline, nobody to invoice. A planner can get a free dashboard on a wedding their couple built, but they run their business somewhere else.

The names are one word apart, both companies sell into the wedding industry, and both rank for the same queries. Ahrefs put U.S. search volume for 'aisle planner' at 6,500 a month in August 2026, and a share of that is couples who want a wedding website and have the name slightly wrong.

The fastest way to tell which one you have landed on is what the signup asks you. Aisle Planner asks how many weddings you manage. Aisle asks when and where your wedding is. If the form is about your business, it is Aisle Planner. If it is about your wedding, it is Aisle.

The two companies are unrelated. Different owners, different teams, twelve years apart in founding, no shared history. Neither is a rebrand or a spinoff of the other.

Aisle Planner prices by how many active weddings a planner is running, not by seat. Team members are included at every tier, which is unusual in this category and worth real money if you have associates. There is a 30-day free trial and no permanent free tier.

The tiers step up as the project count rises. Third-party review sites in 2026 report an entry tier somewhere between about $40 and $60 a month for the smallest project count, climbing past $150 a month at the top. Those sources do not agree with each other on the exact figures, so read the current numbers off aisleplanner.com before you budget against them rather than trusting any comparison page, this one included.

Aisle is one membership for couples: $19.99 a month, everything included, after a 7-day free trial of every feature. Cancel and the guest wedding site stays live. Planners collaborating on a wedding their couple built pay nothing.

Putting the two prices side by side is close to meaningless, because neither replaces the other. A planner needs business software whatever their couples use for a wedding site, and a couple needs a wedding site whatever their planner runs their business on.

If you are a planner and Aisle Planner is not the fit, these are the tools you will actually be choosing between.

HoneyBook is broader than weddings, built for creative-services businesses in general. Its strength is proposals, contracts, and getting paid. Its weakness against Aisle Planner is wedding-specific workflow templates.

Dubsado sits at a similar tier and a similar price. The forms and workflows customize further than HoneyBook, at the cost of more setup hours before it earns its keep.

17hats is the most stripped down of the three: cheaper, simpler, fewer wedding-specific templates.

Planning Pod comes up for operations that run a lot of events rather than a lot of clients, with floor plans and room layouts that the others do not have.

If you are a couple, none of these are what you want. They are all back-office tools that assume you are billing somebody. The couple-side alternatives are wedding website builders: Aisle, Joy, Zola, and The Knot. Aisle is the one of those four built around guests who have to fly somewhere.

Plenty of planners do. The pattern that works: run the CRM, the contracts, and the invoicing in Aisle Planner (or HoneyBook, or Dubsado, or whatever back office you already have), and put your couples on Aisle for the public wedding site. The planner gets a free Aisle dashboard on each of those weddings, enough to push timeline changes, add vendors, and answer guest questions on the couple's behalf. The couple gets the guest-facing site.

Nothing has to be reconciled between the two. Aisle Planner holds your business. Aisle holds one wedding. They do not overlap, so there is nothing to migrate in either direction.

If you are a couple, you want Aisle. Sign up at aisle.wedding and leave Aisle Planner alone, and if you already started a planner trial there by mistake, cancel it inside the 30 days. You are not the customer that product was built for and it will not give you a wedding website.

If you run a wedding planning business, you want Aisle Planner or one of the alternatives above. Pick on project count and price, since team seats are included either way. Then, separately, decide what your couples use for their wedding site.

If you are a planner whose couples keep asking for a site with room blocks and guest travel on it, you want both. Keep the back office you have and put the wedding on Aisle. Guest lists import from CSV and accommodation details pull from Google Places, so a wedding moved from another tool is usually set up in under thirty minutes.