Aisle vs Aisle Planner

Search for 'aisle planner' and you will find both products on the first page. The names are nearly identical, both are wedding-industry software, and both have clean modern websites. The confusion is real — Google sees roughly 6,500 monthly U.S. searches for 'aisle planner' alone, and a non-trivial share of those searchers are couples typing the wrong name while looking for a wedding website builder.

The two products serve opposite sides of the marketplace. Aisle Planner (founded 2013, based in San Diego) is a SaaS tool that wedding planners pay for to run their business. It has the same relationship to a planner that QuickBooks has to a small business owner — it is the back office. Aisle (founded 2025) is a consumer product that couples use to build a public-facing wedding website with travel coordination, RSVPs, and a personalized portal for every guest. Couples never log into Aisle Planner. Planners use Aisle when they want to give their couples a wedding site, but they run their business in something like Aisle Planner, HoneyBook, or Dubsado.

Aisle Planner is built for wedding planners, coordinators, designers, and other wedding professionals who run a small business. The core features are CRM (track leads and clients through stages), proposals and contracts (templated, e-signature), invoicing and payments (recurring, deposits, balance due), and project workflows (templated checklists per wedding type). Planners typically pay between $39 and $99 per month depending on tier. They also offer a couple-facing layer — a dashboard the planner shares with their clients — but that surface is secondary to the planner CRM.

If you are a planner managing five or more weddings a year and your spreadsheets are starting to break down, Aisle Planner is a credible option. The competitors in this space are HoneyBook (broader creative-services CRM), Dubsado (similar tier), and 17hats. Aisle Planner is more wedding-specific than those, with templated workflows for ceremony coordination, vendor referrals, and wedding-day timelines.

Aisle is built for couples planning a destination wedding. The core features are a public wedding website with custom design, an AI assistant that sets up the site through conversation, personalized guest portals (every guest signs in with their phone and sees their own travel info, room assignment, and meal selection), RSVP management, accommodation block coordination, airport and shuttle logistics, full event scheduling, and a registry. Couples never see a CRM, never write proposals, never invoice anyone — Aisle hides everything that does not directly serve the wedding-day experience.

Aisle is free for couples and free for planners who manage their clients' weddings on it. The product makes money on transaction fees when guests RSVP with payment for events or book accommodations through the platform. The closest comparable products are Joy (formerly Withjoy), Zola's wedding website builder, and The Knot's wedding website. Aisle's edge over those is purpose-built destination logistics — they built RSVP and registry first and travel coordination second; Aisle built travel coordination first.

Aisle Planner pricing is published per planner and starts around $39 per month for a solo planner with workflow access, climbing to about $99 per month for the highest tier with multiple users and full client portal customization. There is a 30-day free trial, no permanent free tier.

Aisle is free for couples with no per-event cap and no feature paywall on the wedding website itself. Couples pay only when their guests transact through Aisle (event RSVPs with payment, paid accommodations, registry contributions). Planners who collaborate with couples on Aisle pay nothing — they get a planner dashboard for every wedding their clients build.

The price comparison is less of a head-to-head than it looks because the products are not substitutes. A planner running a business needs business software regardless of what their couples use for their wedding website.

Yes — and many do. The pattern that works in practice: a wedding planner runs their CRM, contracts, and invoicing in Aisle Planner (or HoneyBook, or Dubsado, or whatever their existing back office is), and recommends Aisle to their couples for the public wedding site. The planner gets a free Aisle dashboard per wedding that lets them push updates to the timeline, add vendors, and answer guest questions on the couple's behalf, while the couple gets the public-facing experience.

This is similar to how a freelance designer might use Notion for personal projects, Figma for design work, and Linear for client tickets — different tools for different jobs. Aisle Planner is the planner's business tool. Aisle is the couple's wedding website. They do not overlap; they connect.

Because the two products solve different problems, switching is rarely the right framing. Couples who landed on Aisle Planner thinking it was a wedding site builder should not 'migrate' — they should sign up for Aisle separately and leave Aisle Planner alone (or cancel it if they signed up for a planner trial). Planners who landed on Aisle thinking it was a CRM should keep their existing back office and use Aisle as a couple-facing layer if and when their clients ask for one.

The one real switching scenario is a planner currently using Aisle Planner who wants to consolidate their couple-facing experience under Aisle. In that case the planner keeps Aisle Planner for business, and rolls couples onto Aisle for their wedding sites. Aisle imports guest lists from CSV and pulls accommodation data from Google Places, so onboarding a wedding from another tool typically takes under thirty minutes.